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Fashion Case Study

How a new streamlined distribution from DHL keeps a fashion leader ahead of the pack

The fashion brand

DHL Supply Chain has helped fashion companies around the world for 50 years, including some of the largest names in the industry. This particular leading fashion brand has a wide range of clothing, from dresses to jeans, sold in over 55,000 retail locations in more than 110 countries. This is a brand that constantly strives for growth and Eastern Europe is a key area for expansion. DHL was hired for their proven logistics expertise in the region.

The challenge

Add speed and efficiency to the brand’s distribution and promote growth in key
markets by creating a more streamlined, cost-effective operation.

The solution

A single central hub was chosen to serve all European outlets more efficiently and drive growth in Eastern Europe.

The semi-automated operation in the Czech Republic combines cost savings
with faster, more accurate order handling.

    The results

      - Reduced costs
      - Accelerated order fulfilment
      - Increased order accuracy
      - 100% on time shipping
      - Seamless transition from previous system